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The
Daily Scoop |
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Are you treating your customers?
6/21/2006: Here's a new book for those of us who are obesessed about improving customer service. It's called Treat Your Customers: Thirty Lessons on Service and Sales That I Learned at My Family's
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Nestle says now fully owns ice cream firm Dreyer's
1/25/2006: ZURICH - Nestle (NESN.VX) has taken full ownership of U.S. company Dreyer's Grand Ice Cream Holdings Inc., making the world's largest food group also the world leader in the ice cream business
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Buffett Dishes Out Ice Cream At Geico
1/25/2006: LONDON - He's a renowned financier whose words of wisdom are savored by both budding investors and avid publishers keen to compile it all between two book covers. But is Warren Buffett, the second
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Cold Stone Creamery Celebrates Valentine's Day with Pairs
1/25/2006: SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Jan. 25, 2006--In a time when it seems break-ups are abound, first Jen and Brad, then Nick and Jessica and possibly Britney and Kevin, the passionate ice cream afic
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Ice cream entrepreneur shares company history, values at Fowler
12/1/2005: The two slowest and fattest kids in their seventh grade gym class would grow up to create an ice cream empire. Who would have guessed? Students, faculty and members of the community piled into Fowler
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Featured
Flavor |
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Top 5 Characteristics of Successful Franchisees
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Q: I'm thinking about buying a franchise business, but I'm not sure what it takes to succeed as a franchisee. What are some of the characteristics or skills I need to increase my chances of success?
A: This is a marvelous question, and one of the most important things to focus on as you contemplate a move into franchising. There are five key characteristics that, more than any others, determine success as a franchisee. They are:
1. Risk aversion: Many people think that to succeed as a franchisee, you need to be a gambler. Nothing could be further from the truth. If you want to gamble, go to Vegas.
Successful franchisees are risk averse. They are willing to take some risk but want that risk to be as small and controlled as possible. Any business start-up involves some risk of failure, but a strong franchise with a proven track record of success will minimiz
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Featured
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Cake Decorating 101
Learn how to decorate an ice cream cake
from an expert!
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